Mr Leke Alder is the founder & Principal of Alder Consulting, Nigeria’s leading branding corporation with offices in Lagos and London. Mr Alder is credited with introducing branding as a discipline to Nigeria and has consulted on policy, politics and business at the highest levels at home and abroad. He was appointed by the Federal Government to the Board of Nigeria Extractive Industries Transparency Initiative (NEITI) and was Chairman of the Board Tenders Committee as well as Chairman of the Communications Committee. (He served on the Board for 4 years). He wrote the blueprint on Nigeria’s image management programme – the Heart of Africa project christened Nigeria Rebranding Project; and was the Chief Consultant to the Federal Government on the project.He is the author of several business books and was the host of a weekly radio business programme, Minding Your Business with Leke Alder on 92.3 Inspiration FM.